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Customer Relationship Maintaining and Care for Mid and High End Clients in Full-Service Operation Environment

Quan Bo, Li Huie (Guangdong Research Institute of China Telecom Co., Ltd., Guangzhou 510630, China)  
Today, the telecom industry is faced with fierce challenge. As entering full-service operation age, the war of competing for mid and high end clients between operators is getting harder and harder. This article presents how to execute the customer relationship maintaining strategies throughout the whole customer lifetime, and make the analyses of varied measures based on different periods in the life span, and discusses the customer care system from three aspects.
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