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《Telecommunications Science》 2011-01
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A Structural Equation Modeling for the Mobile Network Behavior

Guo Junhui,Hu Huamin,Cai Wencong (College of Economics and Management,Zhejiang University of Science and Technology,Hangzhou 310023,China)  
The popularity of mobile phones and other mobile media,introduction of 3G wireless,increased consumer usage rate for mobile network,rising mobile family what they are instant joyful,instant communication and instant consumption.This article focuses on Relations between values and mobile networks attitude,mobile networks applications of mobile groups.Through investigation and analysis to college students,confirmed that the values-the mobile networks attitude-the mobile web applications have intrinsic relationship and have correlation mechanism,which can provide strategic guidance for consumer analysis,advertising and brand positioning in mobile marketing.
【Fund】: 浙江省社科联课题(No.2009N20)
【CateGory Index】: TN929.5
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