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《Sichuan University of Arts and Science Journal》 2013-05
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Investigation on Current Situation and Development Strategy of the Eastern Part of the Advertising Industry in Dazhou

REN Wen;Arts Department of Sichuan University of Arts and Science;  
This paper discusses the advertising industry in Dazhou,including the level of creative advertising,advertising mode of operation,advertising professional quality and then compares the eastern Sichuan regional economy,the advertising market,local colleges and universities advertising talent cultivation,at last the major reasons and thought about the future of the advertising industry in the eastern Sichuan is put forward to.
【Fund】: 四川文理学院2012年度人文社会科学项目“川东地区广告设计现状调研及发展策略”(2012R012Y)
【CateGory Index】: J524.3
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【Citations】
Chinese Journal Full-text Database 3 Hits
1 FAN Zao(Culture and Media Department of Sichuan University of Arts and Science,Dazhou Sichuan 635000,China);Harmony among Nature,Humanity and Mind:A Study on Dazhou City Image from the Ecological Aesthetic Perspective[J];Sichuan University of Arts and Science Journal;2012-04
2 CHEN Si-da(Chinese Department,Minjiang University,Fuzhou,Fujian,350108,China);On the Core Competitiveness of Advertising Industry: A Perspective of Cultural Originality[J];Journal of Neijiang Normal University;2011-07
3 Yang Xiaoming(College of Literature and Journalism,Sichuan University,Chengdu 610064);On the Developing Tendency of the Advertising Industry of Sichuan Province[J];Press Circles;2008-05
【Co-citations】
Chinese Journal Full-text Database 2 Hits
1 QIN Sui-ming,WANG Rong,GUO Lin-rong(Shaanxi University of Science & Technology,Xi'an 710021,China);Multi-Dimensional Ways of Modern Outdoors Advertising Creative Design[J];Packaging Engineering;2010-14
2 PANG Yong-hong,QU Jian (Department of Arts,College of Chinese Language and Literature,Northwest Univeristy,Xi′an 710069,China);On the Indirect Strategy of Expression in the Design of Modern Advertising[J];Journal of Northwest University(Philosophy and Social Sciences Edition);2002-04
【Secondary Citations】
Chinese Journal Full-text Database 3 Hits
1 LIAO Jian-guo(Literature and Journalism Department of Leshan Normal Univarsity,Leshan Sichuan 614000,China);On the Consideration on the Relevance between Network,Body and Real World[J];Sichuan University of Arts and Science Journal;2011-04
2 ZHU Shou-xing(Chinese Language and Literature College of Guangxi Normal University,Guilin Guangxi 541004,China);On Relationship between Empathy,Abstraction and Artistic Configuration[J];Sichuan University of Arts and Science Journal;2011-06
3 ZENG Fan ren (Centre of Aesthetics of Literature and Art, Shandong University, Jinan 250100, China);Ecological Aesthetics: A New Aesthetical View of Ecological Existentialism in the Postmodernist Context[J];Journal of Shaanxi Normal University(Philosophy and Social Sciences Edition);2002-03
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