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《Sichuan University of Arts and Science Journal》 2013-05
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Investigation on Current Situation and Development Strategy of the Eastern Part of the Advertising Industry in Dazhou

REN Wen;Arts Department of Sichuan University of Arts and Science;  
This paper discusses the advertising industry in Dazhou,including the level of creative advertising,advertising mode of operation,advertising professional quality and then compares the eastern Sichuan regional economy,the advertising market,local colleges and universities advertising talent cultivation,at last the major reasons and thought about the future of the advertising industry in the eastern Sichuan is put forward to.
【Fund】: 四川文理学院2012年度人文社会科学项目“川东地区广告设计现状调研及发展策略”(2012R012Y)
【CateGory Index】: J524.3
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Chinese Journal Full-text Database 3 Hits
1 FAN Zao(Culture and Media Department of Sichuan University of Arts and Science,Dazhou Sichuan 635000,China);Harmony among Nature,Humanity and Mind:A Study on Dazhou City Image from the Ecological Aesthetic Perspective[J];Sichuan University of Arts and Science Journal;2012-04
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Chinese Journal Full-text Database 3 Hits
1 LIAO Jian-guo(Literature and Journalism Department of Leshan Normal Univarsity,Leshan Sichuan 614000,China);On the Consideration on the Relevance between Network,Body and Real World[J];Sichuan University of Arts and Science Journal;2011-04
2 ZHU Shou-xing(Chinese Language and Literature College of Guangxi Normal University,Guilin Guangxi 541004,China);On Relationship between Empathy,Abstraction and Artistic Configuration[J];Sichuan University of Arts and Science Journal;2011-06
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