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《Sichuan University of Arts and Science Journal》 2018-03
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Network Opinion Leaders in the Mass Incident Field in University

LIU Liangxun;Discipline Inspection Commission of Sichuan University of Arts and Sciences;  
The mass incidents in college are a relational system and environmental space generated by the expression of the collective interests of college students.The network opinion leader,through the public opinion lever,constructs the interest group in this field,guides it to play the right game,and maintains its guiding position in the field based on the relative independence of the field.Therefore,the governance of mass event crisis in universities must pay attention to the positive role of campus network opinion leaders in reconstructing mutual trust and guiding campus public opinions,and focusing on strengthening the education of culture,morality and law.Meanwhile,the role of the new mainstream media should be taken into play to dominate the propaganda field and the public opinion field,reduce the probability and risk of public opinion crisis,avoid excessive dependence on public opinion leaders,and reduce the subjective influence of public opinion leaders on public opinions.
【Fund】: 四川省哲学社会科学重点研究基地四川省大学生思想政治教育研究中心研究项目“基于校园网络舆论领袖视角的高校群体性突发事件应急管理研究”(CSZ11024);; 四川省教育厅人文社会科学一般项目“新媒体时代下重大突发事件中的政府、媒体、公众三角互动模式研究”(12SB117)
【CateGory Index】: G206;G647
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