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《Journal of Shanghai Institute & Electric Power》 2001-01
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Service Marketing Strategy of Electricity

SUN Xiao-yu1, WU Da-qi2 (1.School of Business and Management, Shanghai University, Shanghai 200436,China; 2.President Office, Shanghai University of Electric Power, Shanghai 200090, China)  
Through the analysis of particularities of electricity, this paper regards the electricity as a kind of "service", and then talks about the feasibility of the service marketing strategy of electricity on this theory basis. At last, the paper puts forward a practical solution scheme of the strategy — the internet call center of electricity.
【CateGory Index】: F426.61
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