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《Journal of Shanghai Institute & Electric Power》 2001-01
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Service Marketing Strategy of Electricity

SUN Xiao-yu1, WU Da-qi2 (1.School of Business and Management, Shanghai University, Shanghai 200436,China; 2.President Office, Shanghai University of Electric Power, Shanghai 200090, China)  
Through the analysis of particularities of electricity, this paper regards the electricity as a kind of "service", and then talks about the feasibility of the service marketing strategy of electricity on this theory basis. At last, the paper puts forward a practical solution scheme of the strategy — the internet call center of electricity.
【CateGory Index】: F426.61
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【Co-citations】
Chinese Journal Full-text Database 10 Hits
1 ;Transmission Loss Allocation in East China Power Markets[J];Journal of Anhui Electrical Engineering Professional Technique College;2006-04
2 WANG Zhao-xia,et al.(Department of Electrical Engineering,Shanghai JiaoTong University,Shanghai 200030,China);Application of matrix approach for transaction management[J];Journal of Changchun Institute of Technology(Natural Sciences Edition);2006-03
3 MA Rui; LIU Jian hua; MU Da qing (Dept.of Electr.Power Eng.,Changsha Univ.of Electr.Power,Changsha 410077,China);An Adaptive Control Method of Pumped-storage Unit in Power Market[J];JOURNAL OF CHANGSHA UNIVERSITY OF ELECTRIC POWER(NATURAL SCIENCE);2000-03
4 SONG Jun ying 1; LIU Di chen 2; CHEN Yun ping 2 (1.Dept.of Electr.Power Eng.,Changsha Univ.of Electr.Power,Changsha 410077,China;2.Dept.of Electr.Power Eng.,Wuhan Univ.of Hydranlic and Electr.Eng.,Wuhan 430072,China);Study on Pricing and Competitive Model of Power Plant[J];JOURNAL OF CHANGSHA UNIVERSITY OF ELECTRIC POWER(NATURAL SCIENCE);2000-03
5 ZHANG Xi-rong, DING Le-qun (Department of Administrative Engineering, Northeast China Institute of Electric Power Engineering, Jilin City 132012);Spot Reported Price Analyst of Independent Power Producer in Power Market during Biding for Feeding into Grid[J];Journal of Northeast China Institute of Electric Power Engineering;1999-04
6 WT4”HZ]DING Le qun,JIAO Qing xing (Department of Administrative Engineering,Northeast China Institute of Electric Power Engineering,Jilin City 132012) [WT5HZ];The Coupling of the Electric Power Market of Network Level and That of Province Level[J];JOURNAL OF NORTHEAST CHINA INSTITUTE OF ELECTRIC POWER ENGINEERING;2000-03
7 DING Le qun 1,JIAO Qing xing 1,ZHAI Dong jin 1,LI Fu lu 2,SUN Yan nan 3 (1.Department of Administrative Engineering,Northeast China Institute of Electric Power Engineering,,Jilin City 132012;2.Yingkou Power Dispatching Bureau,Yingkou City 11500;Discussion on Several Problems about Reformation of Simulated Power Market[J];Journal of Northeast China Institute of Electric Power Engineering;2001-03
8 MA Xiu fan, LI Jin cai, ZHANG Li zi (North China Electric Power University, Beijing City 102206);Analysis System of Economic Activities for Generation Company under Electric Market[J];Journal of Northeast China Institute of Electric Power Engineering;2002-01
9 LI Xiang (Department of Social Science,Nanjing Institute of Technology,Nanjing City 210013);Electricity Regulation Price on Power Market Conditions[J];Journal of Northeast China Institute of Electric Power Engineering;2002-03
10 LOU Juan 1,HAN Xue shan 2(1.Department of Electric Power Engineering,Northeast China Institute of Electric Power Engineering,Jilin City 132012;2.Shandong University,Jinan City 250061);Bidding Strategy Analysis of Power Suppliers in Central Transaction Trades[J];Journal of Northeast China Institute of Electric Power Engineering;2002-04
China Proceedings of conference Full-text Database 2 Hits
1 ;论等耗量微增率和等网损微增率与最优潮流的关系[A];[C];2006
2 ZHANG Jing~1 GE Cheng-rong~2 XIAO Guang-yu~2 WANG Yong-jun~2 (1.China Electric Power Research Institute,Beijing 100085,China; 2.Anshun Power Company,Anshun 561000,Guizhou,China);DISCUSSION ON MODE OF COMMUNICATION FOR TELE METER READING SYSTEM IN ANSHUN[A];[C];2003
【Co-references】
Chinese Journal Full-text Database 10 Hits
1 ;A Discussion about the Detailed Dividing of Power Market[J];Power Demand Side Management;2001-01
2 ;On Service and Marketing of Power Supply Enterprise[J];Power Demand Side Management;2001-03
3 WANG Zhi-hua, YANG Xiao-mei, LI Yang;Discussion on Management Decision Information System of Utility in Electricity Market[J];Power Demand Side Management;2001-04
4 CHEN Nai-hao (Dongguan Power Supply Company,Dongguan 523008,China);Reflect on power marketing strategy[J];Power Demand Side Management;2006-02
5 JI Qiang~(1,2) LI Zhi-xiang~2 XU Ren-wu~3 ZHOU Zhao-mao~3 1.State Grid Corporation DSM Instruction Center,Nanjing 210024,China; 2.Jiangsu Electric Power Company,Nanjing 210024,China; 3.China Electric Power Research Institute,Beijing 100085,China;Power DSM in new period[J];Power Demand Side Management;2006-05
6 WANG Zhe ( Harbin Electric Power Bureau, Harbin 150060, China);Electric power marketing Ideology and tactics[J];Heilongjiang Electric Power;2003-03
7 YAN Qun~1,ZHANG Kuinan~1,CHEN Da~1,CHEN Ying~2 (1.Mudanjiang Electric Power Bureau,Mudanjiang 157000,China; 2.Heilongjiang Electric Power Research Institute, Harbin 150030,China);Design and implementation of power marketing management information[J];Heilongjiang Electric Power;2004-04
8 CAO Ruidan~1,HE Jingxia~2 (1.Heilongjiang Daqing Electric Power Company, Daqing 163454,China;2.Suihua Electric Power Bureau,Suihua 152000,China);Several thoughts for the enhancement of merchandization of electric grid[J];Heilongjiang Electric Power;2004-04
9 LIU Yongli(Heilongjiang Electric Power Co. ,Ltd, Harbin 150001, China );How to ensure electric grid to operate safely and steadily under the new situation of electric system reform[J];Heilongjiang Electric Power;2004-05
10 LIANG Hui1,CHU Jie2,GUAN Hongxia1,SUN Chao1(1.Heilongjiang Electric Power Research Institute,Harbin 150030,China;2.Heilongjiang Electric Power Transmission & Transformation Construction Company,Harbin 150016,China);Present status of electric power market in Heilongjiang province and marketing tactic[J];Heilongjiang Electric Power;2007-05
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