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《Electronic Technology》 2012-01
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Application of Viral Marketing in Network Marketing

Lu Zhihui(Department of Economics,Heze University)  
With the development of Internet technology,the application of viral marketing in network marketing is more and more wide.At present,the viral marketing tools that enterprises can use mainly include e-mail,e-book,instant communication tools,virtual communities,the enterprise blog and so on.Enterprises should make better use of these viral marketing tools in the premise of following marketing ethics to carry out network marketing.
【CateGory Index】: F49;F274
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【Co-citations】
Chinese Journal Full-text Database 1 Hits
1 HUANG Li(Wuhan Commercial Service College,Wuhan,Hubei,430056,China);On Business Ethics of Chinese Commercial War[J];Journal of Wuhan Commercial Service College;2011-01
【Secondary Citations】
Chinese Journal Full-text Database 1 Hits
1 Cai Xuemin;On the application of viral marketing[J];Journal of Changchun University of Science and Technology(Comprehensive Edition;2006-01
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