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《Journal of Fujian Commercial College》 2016-06
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On the Applicability of Refocusing Strategy to Different Enterprises

ZHANG Yao-hong;LI Chang-zhen;School of Public Administration,Guangxi University;  
In the past decade,many large enterprises at home and abroad have shifted business model from diversification to refocusing,which has promoted the enterprise's efficiency. However,many enterprises still adopt diversification strategy instead of refocusing strategy,and develop new markets in several industries and are successful. This article puts forward that not every company of diversified business should return to the main business,and implement refocusing business. Due to external and internal factors,such as enterprise feature,structure,business capacity and resources,different enterprise should adopt different enterprise strategy.
【Key Words】: refocusing strategy diversification strategy enterprise strategy
【CateGory Index】: F272.3
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