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The Reflection on the Status Quo of Protection Heritage and Development of the National Minority Folk Handicrafts in Western Yunnan Based on the Stratege of Rural Vitalization

Wu Hua-yu;Yunnan Minzu University;  
The developmen t of traditional handicrafts is the highlight and important competitiveness of rural construction in the western Yunnang region. The productive protection of ethnic handicrafts is an important embodiment of the "precise poverty alleviation" strategy in the border areas. However, mass production has led to the incomplete inheritance of traditional pure handicrafts; handicraft products have been included in the "Internet + " modern product marketing platform, the added value of handicraft products is low, and the industry's development trend is unsustainable; the difference in government attention has led to unbalance of development technological development of various ethnic groups of the western Yunnan region. From the perspective of cultural protection and development, the inheritance of ethnic handicrafts can be more integrated with the rural revitalization strategy, revitalizing the economic and cultural exchange function of the "Belt and Road" in the West Yunnan region, and exerting the initiative of non-genetic inheritors to build "One Village one product" national art brand culture,promotes the development of the characteristic culture and creative economy of the Western Yunnan Region.
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