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《Hunan Packaging》 2019-01
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Analysis on the Promotion Strategy of Brand Culture Construction in Private Colleges and Universities

Ou Yang-hui;Wuhan Design and Engineering College;  
Private colleges and universities have the functions of teaching and educating people, teaching research, serving the society and leading the culture. Private colleges and universities need to explore the growth approaches of brand value that suits their geographical conditions and have their own characteristics.They must beyond the misunderstanding of brand building and promotion strategies, return to the origin of higher education,deeply analyze the essence of brand value, and innovate and develop management models and values that suit their own characteristics. The growth path, formulate practical and feasible propaganda strategies, attach importance to the important role of news dissemination in promotion for the sustainable growth of private colleges and universities. The brand promotion of private colleges and universities still has brand management problems such as small value, weak strength, chaotic management, slow development and short time development. The article studies the general rules of brand promotion of private colleges and universities, avoids homogenization competition, strengthens brand management and management capabilities, and promote Culture and brand building.
【Fund】: 武汉设计工程学院重点项目(编号:2018JY102)
【CateGory Index】: G648.7
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