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“Looking for” Roots and “Creating” Individuality——Talking about Urban Brand Image Design from Regional Culture

Zhang Chen-Yang;School of Culture&Tourism,Luoyang Vocational and Technical College;  
The regional cultural differences directly lead to the characteristics of urban development. Unique regional culture is a valuable treasure of urban brand image design, which has practical significance for creating characteristic urban brands.From the perspective of regional culture, the article explores urban brand image positioning, urban CI design, urban brand image communication and management, and hopes to promote urban development with the influence of urban brands. The design of city brand image should not blindly "create" personality, but should follow the cultural development of local domain, "find" the roots and gain enlightenment from the deep structure of regional culture. This is only way to bulid image of city brand.
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