Research on Brand Image Design of Chain Restaurant
Li Ying-yu;Ming Lan;School of Art and Design,University of South China;
This article expounds the importance of the brand image design to the chain catering industry, and sums up the diversity of the brand location of the chain restaurant. It puts forward the application principle and key points of the brand image design of the chain catering industry in the present day. It is necessary to combine with the brand image, introduce the brand element, and use the new media and so on to promote. It is pointed out that the designer should take a deep and clear view,and continuously innovate to effectively integrate the visual communication design with the brand image.