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Natural and simple, elegant and authentic——Analysis of the ecological design method of Longnan agricultural specialty packaging

Wei Ying-yan;Weinan Teachers Higher Education College;Key Laboratory of Rural Electric Merchants Training in Gansu Province Higher Education School;  
According to the traditional Chinese packaging design concept and method, through the analysis of the current situation of the packaging design for the special agricultural products in Longnan, the ecological design improvement elements and ecological design methods of the agricultural special packaging in Longnan are proposed. Establish a green ecological marketing concept, change the design method to conform to the new design trend, and combine the traditional concept of "simple and elegant" with people-oriented, natural beauty and modern packaging design concept, so that the spiritual connotation and cultural value of Longnan agricultural products are better in its packaging. The ecological presentation will increase the added value of Longnan's agricultural specialties and improve economic efficiency.
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