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《Journal of Fujian Medical University(Social Science Edition)》 2006-01
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Internal Marketing: A New Humanism-Orientation Perspective for Human Resource Management

YU Man-jiao,LIN Zhi-yang(School of Management,Xiamen University,Xiamen,Fujian 361005,China)  
Based on the review of the literature of internal marketing since Berry(1981) proposed,the author argues that different scholars mean differently when they discuss internal marketing,which can be classified marketing school,human resource school and general management school.Then,based on the cornerstone,"The employee as customer",the author suggests the nature of internal marketing is a new humanism-orientation perspective for HRM.Finally,the author compares the traditional perspective for HRM with this new perspective.
【CateGory Index】: F272.92
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【Co-references】
Chinese Journal Full-text Database 9 Hits
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2 YANG Wangcheng (International Economy and Trade Department, Foshan University, Foshan 528000, China);Several Basic Problems in Marketing Management[J];Journal of Foshan University (Social Science);2003-01
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7 ZHAO Wen-wu,JIN Ying(School of Economics&Trade,Qingdao Technological University,266520);An Applied Study of Relationship Marketing in China[J];Inner Mongolia Coal Economy;2006-08
8 Zhang Jing;Study on the Application of Customer Relationship Marketing[J];World Standardization & Quality Management;2006-03
9 Liu Xiaoyuan;The Concept of Construction of Marketing Organization on Chinese Commercial Banks[J];Modern Finance and Economics(Journal of Tianjin University of Finance and Economics);2006-06
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