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Application of Functionalist Approach in Publicity-Oriented Chinese English Translation

WEI Zhong-sheng(Fuqing Branch,Fujian Teachers' University,Fuqing,Fujian 350300, China)  
This paper looks back on the development history of functionalist approach to translation and probes into the strategies for publicityoriented Chinese English translation on the basis of three rules of the theory : skopos,intratextual coherence,intertextual coherence.
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