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《Journal of Hunan Institute of Engineering》 2002-01
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Image of Colleges and Universities and CI Strategy

LIU Jian-qiang (Organizational Department,Hunan Institute of Engineering,Xiangtan 411101,China)  
The image of colleges and universities refers to the opinins and concepts about colleges and universities.held by the related people .It consists of the exterior key element,By conducting the CI strategy and by means of interperonal transmission,public transmission and self-transmission,setting up the image in fullscale is of great significance.
【CateGory Index】: G640
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【Co-references】
Chinese Journal Full-text Database 10 Hits
1 REN Feng-hui (Dept.of Management Engineering,Changchun Institute of Technology,Changchun 130012,China);Leading into service-marketing mindoptimizing,optimize universities mechanism[J];Journal of Changchun Institute of Technology;2001-02
2 XU Zhan-lu HAN Zhao-zhu (School of Art & Law,Yanshan University,Qinhuangdao Hebei 066004,China);On Colleges and Universities Strategic Management[J];Journal of Chongqing Vocational & Technical Institute;2007-01
3 SHEN Xing-yuan(Economics Institute, Hengyang Normal University, Hengyang, Hunan 421008, China);On Fostering the Core Competence of University[J];Journal of Educational Science of Hunan Normal University;2005-05
4 Xu Fang (Dept.of Management,Guangdong Polytechnical Normal Univ.,Guangzhou 510665,China);Education Marketing and its Strategy[J];Journal of Guangdong Institute For Nationalities;2001-01
5 QI Yi-shan (South central University For Nationalities,Wuhan China,4300 74);WTO AND BRANDS' STRATEGY OF CHINA'S UNIVERSITY[J];;2003-01
6 YUAN Rui-e (School of Education Science, South China Normal University, Guangzhou 510631, Guangdong, China);The History and Affection of Marketing Higher Education in U.S.A.[J];Fudan Education Forum;2006-02
7 SONG Ding (School of Education Science, South China Normal University, Guangzhou 510631, Guangdong, China);The Marketing in Recruiting Students of Colleges and Universities in U.S.A.[J];Fudan Education Forum;2006-02
8 WU Xian fu (Hubei Commercial College,Wuhan 430079,China);The Characteristics of Higher Education in Australia and Its Enlightenment[J];Journal of Hubei Commerial College;2000-03
9 GUO Zu\|yi (Educational Faculty, Shanxi Normal University, Xi'an 710062, China);On improving the culture and bulding the image of college organization[J];Journal of Higher Education;2001-05
10 PAN Mao\|yuan (Center for Higher Education Development, Xiamen University , Xiamen 361005, China);On theory and policy for the massification of Chinese higher education[J];Journal of Higher Education;2001-06
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