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《Journal of Hunan Institute of Engineering(Social Science Edition)》 2018-02
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Research on the Market Development Path of Hunan's Tantou New Year Paintings

TAN Sai;School of Economics,Hunan Institute of Engineering;  
Tantou New Year Paintings of Hunan Province is a kind of folk art with local characteristics.With the transition of society and the development of market economy,New Year Paintings is faced with an endangered situation.This paper describes the development of the market,and analyzes its existing problems in the marketization development,which includes the limitation of the family workshop mode,the gradual scarcity of successors and inheritors,and the lack of innovation in the works.In order to solve these problems,we need to locate the target market scientifically,popularize the New Year Paintings,break through the bottleneck of talent,build the brand,and enrich the means of communication.
【Fund】: 湖南工程学院校级课题青年“湖南滩头年画市场化发展的研究”(XJ1030)
【CateGory Index】: J218.3
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