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《Industrial Engineering Journal》 2003-04
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Networked Marketing Exploiting and Support Systems for Logistics Electromechanical Products

ZHAO Lei,YIN Chao,LIU Fei (Institute of Manufacturing Engineering,Chongqing University,Chongqing 400044,China)  
With the development and application of network technology, especially Internet, great changes are happening in marketing competition environment. Nowadays, product design virtually, product sales networked, consumption behavior networked and technical services on-line have already become inevitable trend of marketing competition, and networked marketing exploiting and support become a new mode of marketing. Traditional marketing mode of logistics electromechanical products has weaknesses such as long sale s periods, too many structure levels, complicated channels, and weak abilities in responding to marketing' s demands at large. Based upon the research and implement of information engineering in an enterprise of manufacturing logistics electromechanical products, this paper discusses a new mode to build and realize networked marketing exploiting and support for logistics electromechanical products in the environment of information and Internet.
【Fund】: 贵州省经贸委、贵州省信产厅、贵州省科技厅、贵阳市经贸委基金(黔经合2002021)
【CateGory Index】: F253.9
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