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《Industrial Engineering Journal》 2010-01
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On the Effect of Network Viscosity on Competitiveness Diffusion

Gan Wei-yu1,Xu Xi-xiong2(1.School of Management,Southwest University of Political Science & Law,Chongqing 401120,China;2.School of Economics and Business Administration,Chongqing University,Chongqing 400030,China)  
The expansion of a network enterprise is different from that of traditional industrial ones.With Tencent as example,this can be explained by network viscosity.With the help of instant communication tool QQ,Tencent accumulates a large number of users with high viscosity.Hence,it forms a good profit pattern by developing variety of other network services.This shows that,to make expansion for a network enterprise,the enterprise should have core competency and attract a massive users with high viscosity at first.Then,expansion can be made by providing multi-dimensional services.This is competitiveness diffusion.The case shows the importance of network viscosity for network behavior.
【Fund】: 中国博士后科学基金资助项目(20090450779);; 教育部人文社科资助项目(09YJC630243)
【CateGory Index】: F272;F49
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【Citations】
Chinese Journal Full-text Database 2 Hits
1 LIU De qiang CHEN Jun fang (School of Management, Shanghai Jiaotong University, Shanghai 200030,China);A New Approach to Diversification: the Virtual Operation Based on the Core Competency[J];China Industrial Economy;2002-10
2 ;腾讯市场策略分析[J];Modern Information;2005-05
【Secondary Citations】
Chinese Journal Full-text Database 1 Hits
1 LI Jian-ming (Shanghai Marine Equipment Research Institute, Shanghai 200031, China);A Brief Introduction of Core Competence[J];Industrial Engineering and Management;2001-05
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