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《Industrial Engineering Journal》 2011-01
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Social Network View of Trust Formation of Enterprise Cluster

Zhao Hua,Xia Han-wu (College of Economics and Business Administration,Chongqing University,Chongqing 400030,China)  
To explore the formation mechanism of trust between members in a cluster,a reputation model is developed.With this model,the game playing behavior of the members for long-term cooperation with or without a reputation transmission mechanism is analyzed such that a trust formation mechanism is presented.The formation mechanism is essentially a game equilibrium.Then,by using a modified KMRW(Kreps,Milgrom,Roberts and Wilson) model,it shows that good reputations are vitally important for an enterprise cluster to set up a long-term cooperation with trust.
【CateGory Index】: F270
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