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《Industrial Engineering Journal》 2014-01
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Optimal Product Pricing and Return Strategy in Competitive E-business Retail

Ren Hong-mei;Wu Qing-lie;Institute of E-business,Southeast University;  
The new trends of product pricing and return policy of reverse logistics are addressed in this paper.The profit model of retail under competition is built.Then,with the model,optimal product pricing and return policy are obtained.The influence of competition on the optimal pricing is also analyzed.The rationality and effectiveness of the model are verified by using an example.By the proposed model,it offers a theoretical basis for the pricing decision in e-business retail.
【Fund】: 江苏省教育厅人文社会科学研究基金资助项目(2013ZDIXM017)
【CateGory Index】: F713.36;F713.32
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