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《Industrial Engineering Journal》 2017-06
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A Research on the Pricing Strategy of Closed-Loop Supply Chain under Two Stages

LIANG Xiaohao;HUANG Zuqing;MENG Lijun;YANG Yuxiang;College of Economics and Management, China Jiliang University;  
With an enhanced awareness of concepts such as environmental protection and sustainable development,recycling has aroused the attention of enterprises and scholars. Because of the difference between the acceptance of remanufactured products and the popularity of new products, these two products' pricing processes are different. It is assumed that the manufacturer only produces new products in the first stage, and both new products and re-manufactured products in the second stage. Under this assumption, the pricing decisions about system of supply chain and reverse supply chain between the manufacturer and the retailer are studied under the different market situations. The results show that, in the second stage, sale prices of new and re-manufactured products are both lower than those of only new products. When the former is chosen, it will obtain more benefits. Furthermore, the retailer will do better when more money is paid for waste products. And the manufacturer's wholesale price is determined by the cost of new products, recycled products and recycling prices. The study further shows that the overall supply chain will obtain maximal profits when the retailer dominates the market, and the overall supply chain will obtain minimum profits when manufacturer dominates the market. However, when the authority between the two is not obvious, the overall supply chain profits will be in the middle.
【Fund】: 浙江省教育厅高校重大人文社科项目攻关计划资助项目(2014GH016);; 国家自然科学基金青年资助项目(71402173);; 浙江省自然科学基金青年资助项目(LQ16G020005)
【CateGory Index】: F274
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