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Business Model Innovation Based on the Reconfiguration of Value Network

WANG Qin(Shanghai University of Finance and Economics,Shanghai 200433,China)  
Organizing value network is beginning to be the main content of business model innovation.But value network in a narrow sense accords with the traditional value creation logic of value chain,"transforming input into product".This paper,on the perspective of value ecology system,analyzes participants' value exchange logic and how the focal firm achieves profit,and explores different ways to business model innovation.Value creation process in network organization has been reversed by the force of dynamic competition and changing technology.It is a pronounced tendency that the process of firm value achievement is separated from the process of customer value creation,which means that the firm can not get revenue although it has brought customer maximum value.Especially facing with the free preference of internet economy,a firm must reconfigure its value network to find new revenue sources.
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