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《Arid Land Geography》 2006-01
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Cultural upgrading connotation in grassland tourism — A Case Study in Inner Mongolia Autonomous Region

LIU Min,CHEN Tian,ZHONG Lin-sheng(Institute of Geographic Sciences and Natural Resources Research,Chinese Academy of Sciences,Beijing 100101,China)  
Though literature review and case study,in this paper it is found that there are some objections that need to be imminently solved in grassland tourism development,such as low-level development of tourist products,similarity of tourist attractions and deficiency of cultural connotation.As one of the most important destinations of grassland tourism,Inner Mongolia Autonomic Region is selected as a case study.Based on necessary analysis of advanced cultural connotation,it is suggested to develop the different hierarchies of culture connotation and regional culture content,especially to enhance the cultural connotation of grassland tourism in Inner Mongolia.There are 5 hierarchies of advanced cultural connotation about grassland tourism.The first one is to build cultural atmosphere in tourist destinations.In Inner Mongolia,we should emphasize the sitology,accouterments,folklore and events while strengthening the interpretation and tourist education.The second one is to build the mass tourist products,such as music and art tourism,athletics tourism and cultural sightseeing.The third one is to develop the characteristic cultural products so as to attract cultural tourists,such as religion tourism,scientific expedition and reminiscence tourism.The forth one is to abstract the elite culture.The fifth one is to design the cultural imagine.Furthermore,it is suggested to integrate cultural development in eastern,central and western parts of China.
【Fund】: 国家科技攻关项目《旅游资源可持续利用研究与示范》(2002BA807B10)资助
【CateGory Index】: F592.7
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