Full-Text Search:
Home|Journal Papers|About CNKI|User Service|FAQ|Contact Us|中文
《Journal of Arid Land Resources and Environment》 2016-01
Add to Favorite Get Latest Update

Tourism image marketing for Hulunbeir based on tourists' perception

JIANG Yuhua;College of Tourism Management and Geographic Sciences,Hulunbeir College;  
From the perspective of tourists' perception,using random sample survey method,taking Hulunbeir as the empirical research,the influence of tourists' perception to tourism image marketing of the destination was discussed. Through the establishment of tourists' perception- tourism image marketing model and the analysis of the survey data,the dynamic process of the interaction between tourism image marketing and tourists' perception was pointed out. The image marketing of destination should focus on such four nodes as the standard of tourism image,the transmission of tourism image,the experience of tourism image,and the improvement of tourism image,in order to improve the scientificalness and efficiency of the tourism image marketing of Hulunbeir.
【Fund】: 内蒙古自治区高等学校科学研究项目(NJSY12235);; 国家自然科学基金项目(41301623)资助
【CateGory Index】: F592.7
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
Chinese Journal Full-text Database 6 Hits
1 JIAO Shitai(Baise University,Baise 533000,Guangxi,P.R.China);The regional tourism marketing plan for enhancing the tourism image of the Hexi Corridor[J];Journal of Arid Land Resources and Environment;2011-11
2 CHENG Jin-long (ShengDa Economics,Trade &Management College,ZhengZhou University,ZhengZhou 451191,China);A Research of Urban Tourism Image Monitoring and Management[J];Tourism Science;2006-05
3 SONG Zhang hai (Tourism Department of Guizhou Ethnic Institute,Guiyang?550025,China);A Discussion on the Image of Tourist Destinations from the Angle of Tourists[J];TOURISM TRIBUNE;2000-01
4 HUANG Zhen fang, LI Xiang (Department of Tourism, Nanjing Normal University, Nanjing 210097,China);On the Image Perception and Promotion Pattern of Tourist Destination[J];Tourism Tribune;2002-03
5 LIU Ai-li1,LIU Min2,YAO Chang-hong1(1.College of Resource Environment and Tourism,Capital Normal University,Beijing 100048,China; 2.Convention and Exhibition Research Institute,Beijing Union University,Beijing 100025,China);The Image Marketing Framework of Tourism Destinations:Theory and Case Study[J];Technoeconomics & Management Research;2012-11
6 ZHU Kong-shan(School of Environment and Tourism,Linyi Normal University,Linyi 276005,China);The Construction of Integrated Marketing System of the Tourism Destination Image[J];Journal of Business Economics;2007-08
Chinese Journal Full-text Database 10 Hits
1 Pan Lixin et al.(Land Information Engineering Department,Chuzhou College,Chuzhou 239012,China);Classification and Evaluation of Cultural Tourism in Chuzhou city[J];Anhui Agricultural Science Bulletin;2011-11
2 Tian Hao (School of Geographical Sciences,Fujian Normal University,Fuzhou 350007,China);Study on the Development and Countermeasures of Tourism in Xiangxi Autonomous Prefecture[J];Anhui Agricultural Science Bulletin;2012-03
3 DING Jiang-hui et al(College of Resourse and Environment Sciences,Hebei Normal University,Shijiazhuang,Hebei 050016);Analysis of the Element Influencing Tourism Competition of Hebei Province[J];Journal of Anhui Agricultural Sciences;2007-03
4 CHENG Chun-wang(Changzhou Textile and Garment Vocational College,Changzhou,Jiangsu 213164);Study on Nonlinear Relation of Spatial Competition between Tourism Resorts[J];Journal of Anhui Agricultural Sciences;2008-11
5 FU Xiu-yong(Geography Department of Dezhou University,Dezhou,Shandong 253023);Exploitation Research of Red Tourist Resources Development Research Based on Motive and Effect[J];Journal of Anhui Agricultural Sciences;2009-18
6 WEI Fu-wei et al (Hechi University,Yizhou,Guangxi 546300);Study on the Developmental Strategy of Hongshuihe River Tourism Area Based on SWOT Analysis[J];Journal of Anhui Agricultural Sciences;2010-24
7 LI Peng-shan et al (College of Geography and Tourism,Hainan Normal University,Haikou,Hainan 571158);The Spatial-temporal Changes of Land Use Pattern in the Coastal Resorts of Haikou City Based on GIS[J];Journal of Anhui Agricultural Sciences;2010-25
8 DING Yun-chao et al(College Admission Office of Feng County,Feng County,Jiangsu 221700);Study on Rural Tourism Development Based on Resort Life Cycle[J];Journal of Anhui Agricultural Sciences;2010-27
9 CAI Shu-hua(School of Historical Culture and Tourism Management,Mianyang Normal University,Mianyang,Sichuan 621000);SWOT Analysis on Development of Rural Tourism for Xiaozhaizi Valley in Beichuan County[J];Journal of Anhui Agricultural Sciences;2010-31
10 YU Qiang et al (College of Humanity,Jingling Institute of Technology,Nanjing,Jiangsu 210000);Study on Forest Ecological Tourism Intention and Behavior Tendency of Urban Residents[J];Journal of Anhui Agricultural Sciences;2011-05
China Proceedings of conference Full-text Database 9 Hits
1 Qin Zheng~(1,2),Wang Zhanqi~1,Ma Xudong~2 (1.China University of Geosciences,Wuhan,430074,Hubei;2.Henan Scientific Academy of Land and Resources, Zhengzhou,450053,Henan);Discussion on Geopark Construction and Management Based on the Projects of Geological Heritage Protection[A];[C];2007
2 Qin Zheng~1,Cheng Shuangxi~2,Guo Sibei~2,Wu Mei~1 (1.Henan Scientific Academy of Land and Resources,Zhenzhou,450053; 2.Hui County Mineral Resources Administration,Hui County,453600);Discuss on Evaluation Method and Utilization of Vulnerability of Geological Relics' Resources[A];[C];2008
3 Qin Zheng~1,Guo Sibei~2,Cheng Shuangxi~2,Zhang Yilu~1 (1.Henan Scientific Academy of Land and Resources,Zhenzhou,450053; 2.Hui County Mineral Resources Administration,Hui County,453600);Research on Evaluation of Geological Relics Resources Based on AHP Method——Guanshan National Geopark[A];[C];2008
4 Peng Jian (School of Management,Central University for Nationalities,Beijing,100081,China);A Study on Tourist Carrying Capacity in the Scenic Spot of Zhangjiang River in Guizhou[A];[C];2009
5 ZHANG Qing-Zheng CHEN Fei (School of Economic and Management,Nanchang University;Center for Tourism Planning and Research,Nanchang University);Research on Development and Innovation of Tourism Industry in Poyang Lake Based on ecology angle[A];[C];2009
6 Tian Baocheng (Department of Tourism,Southeast University,Nanjing 211189,China);The Planning and Operation Analysis of China Tourism Festival[A];[C];2008
7 Jiang Jie~(1,3) Lu Guodong~(2,3) Lu Yuegang~3 (1.Graduate School,Party School of the Central Committee of C.P.C.,Beijing100091; 2.School of Resources and Safety Engineering,China University of Mining & Technology(Beijing),Beijing 100083; 3.Beijing Shouyun Iron Mine,Beijing 101501);Beijing Shouyun Iron Mine Development of Mining Industry and Ecological Travel Resources[A];[C];2008
8 Xu Jufeng Institute of Tourism,Beijing Union University;Analysis on the Determinants of Socially Dominant Travel Style[A];[C];2010
9 PAN Xiang;CHEN Peng;CHEN Qinghui;Third Institute of Oceanography State Oceanic Administration;National Island Research Center of Planning and Protection;;Review of the Studies on Island Carrying Capacity[A];[C];2014
【Secondary Citations】
Chinese Journal Full-text Database 10 Hits
1 YAN Chun-yan(Department of Environment and Life Sciences,Weinan Teachers University,Weinan,Shaanxi 714000);Study on the Positioning of City Tourism Image[J];Journal of Anhui Agricultural Sciences;2011-11
2 KE Qing (School of Economics and Management, Guangzhou, Guangdong 510520,China);Internet Marketing Information Resource Exploitation and Utilization[J];Commercial Research;2006-18
3 Jin Wei-dong;Brief Analyes on the figure of urban Tourism[J];Urban Planning Forum;1995-01
4 Nic Xian zhong;Constructing Tourism Environment and Developing Metropolitan Tourism -case studies From Hong Kong and Shanghai[J];URBAN PLANNING REVIEW;1998-02
5 ZHOU Nian xing, SHA Run (College of Geographical Science, Nanjing Normal University, Nanjing 210097,China);Preliminary Study On the Formation and Life Cycle of Destination Image[J];Geography and Territorial Research;2001-01
6 CHENG Jin-long,WU Guo-qing (College of Tourism, Shanghai Normal University, Shanghai 200234,China);Progress and Prospect of China's Tourism Image Study[J];Geography and Geo-Information Science;2004-02
7 WEN Chun-yan1,2,LI Li-hua1,XU Wei1,2,ZHANG Qing-bing3(1.Institute of Mountain Hazards and Environment,Chinese Academy of Science,Chengdu 610041;2.Graduate University of Chinese Academy of Sciences,Beijing 100049;3.The Third Oil-Producing Factory of the Qinghai Oilfield,Mangya 816400,China);A Review of Tourism Destination Image Research[J];Geography and Geo-Information Science;2009-06
8 Wu Bihu 1(1 Department of Tourism Studies, East China Normal University, Shanghai 200062;2 Department of Chinese Language and Literature, Fujian Normal University, Fuzhou 350007;3 Department of Tourism Studies, University of Overseas Chinese, Quanzhou 362000;4 Department of City and Resource Studies, North western University, Xi'an 710069;5 Department of Geography, Shanghai Normal University, Shanghai 200234);A STUDY ON DESTINATION CHOICE BEHAVIOR OF CHINESE URBAN RESIDENTS[J];Acta Geographica Sinica;1997-02
9 LI Dong-he(1,2),ZHANG Jie1,LU Song1,ZHONG Jing1 (1.School of Geographic and Oceanographic Sciences,Nanjing University,Nanjing 210093,China;2.Department of Tourism Management,Anhui University,Hefei 230039,China);A Study on Tourism Image Positioning of Ancient Water Towns in Suzhou City——Take Some Ancient Water Towns as Examples[J];Areal Research and Development;2007-02
10 WAGN Shi-jin1,2 ,HE Yuan-qing1 ,JIAO Shi-tai3 ,SONG Xiao-di4(1.State Key Laboratory of Cryospheric Sciences/Li-jiang Station,Cold and Arid Regions Environmental and Engineering Research Institute,Chinese Academy of Sciences,Lanzhou 730000,China; 2.Graduate University of Chinese Academy of Sciences,Beijing 100049,China; 3.Economics and Tourism Management Department,Baise University,Baise 533000,China; 4.College of Geography and Environmental Science,Northwest Normal University,Lanzhou 730070,China);Strategies on Tourism Marketing Planning of Hexi Corridor[J];Areal Research and Development;2009-01
©2006 Tsinghua Tongfang Knowledge Network Technology Co., Ltd.(Beijing)(TTKN) All rights reserved