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《Journal of Arid Land Resources and Environment》 2016-01
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Tourism image marketing for Hulunbeir based on tourists' perception

JIANG Yuhua;College of Tourism Management and Geographic Sciences,Hulunbeir College;  
From the perspective of tourists' perception,using random sample survey method,taking Hulunbeir as the empirical research,the influence of tourists' perception to tourism image marketing of the destination was discussed. Through the establishment of tourists' perception- tourism image marketing model and the analysis of the survey data,the dynamic process of the interaction between tourism image marketing and tourists' perception was pointed out. The image marketing of destination should focus on such four nodes as the standard of tourism image,the transmission of tourism image,the experience of tourism image,and the improvement of tourism image,in order to improve the scientificalness and efficiency of the tourism image marketing of Hulunbeir.
【Fund】: 内蒙古自治区高等学校科学研究项目(NJSY12235);; 国家自然科学基金项目(41301623)资助
【CateGory Index】: F592.7
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