Full-Text Search:
Home|Journal Papers|About CNKI|User Service|FAQ|Contact Us|中文
《Journal of Industrial Technological & Economics》 2017-06
Add to Favorite Get Latest Update

The Influence of Operating Performance Feedback and Environmental Uncertainty on Advertising Expenditure

Song Tiebo;Zhong Xi;Chen Weihong;South China University of Technology;  
Based on the data of the listed companies in China from 2012 to 2015,we theoretically and empirically examine the relationship between expected performance feedback and advertising expenditure,we further analyze the moderating effects of environmental uncertainty. Results suggest that,first,when the performance of the firm is below expectation,the advertising expenditure decreases when the distance between expected performance of the firm and actual performance increases. Second,when the performance of the firm is above expectation,the advertising expenditure increases when the distance between expected performance of the firm and actual performance increases. Third,when the performance of the firm is below expectation,the negative effect of negative firm performance feedback on advertising expenditure is high on the condition of high environmental uncertainty compared with low environmental uncertainty. Finally,in high uncertainty environment,the positive effect of positive expected performance feedback on advertising expenditure will increase compared with low environmental uncertainty.
【Fund】: 国家社会科学基金重点项目(项目编号:15AGL003);; 教育部重大攻关项目(项目编号:15JZD020);; 华南理工大学中央高校基本科研业务费社会科学类项目(项目编号:2015ZDXMPY02)
【CateGory Index】: F275;F713.8;F832.51
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
【Citations】
Chinese Journal Full-text Database 6 Hits
1 Mai Yiyuan;Li Yi;School of Management,Huazhong University of Science and Technology;;Impact of advertising and R&D expenditures on brand equity of new ventures[J];科研管理;2016-01
2 Jiang Nanchun;Nanjing College of Information Technology;;An Empirical Study on the Effect of Advertising and R&D Expenditue Intensity of the Listed Corporation's Financial Performance[J];工业技术经济;2015-08
3 Cu Weihua;Li Peigong;School of Business,Xiangtan University;School of Management,Xiamen University;;Media Blurbs and Compensation of Superstar CEO[J];南开管理评论;2015-01
4 Ren Haiyun;International Business School of Shaanxi Normal University;;Research on the value relevance of advertising expenditure and R&D expenditure[J];科研管理;2014-08
5 Sun Weifeng1,Huang Zuhui2(1.College of Economics,Zhejiang University,Hangzhou 310027,China; 2.School of Management,Zhejiang University,Hangzhou 310029,China);Advertising expenditure,R&D expenditure,and firm performance[J];科研管理;2013-02
6 Shen Huihui a ,Yu Peng a ,and Wu Liansheng b ( a: School of Accounting,Capital University of Economics and Business; b: Guanghua School of Management,Peking University);State Ownership,Environment Uncertainty and Investment Efficiency[J];经济研究;2012-07
【Co-citations】
Chinese Journal Full-text Database 7 Hits
1 Song Tiebo;Zhong Xi;Chen Weihong;South China University of Technology;;The Influence of Operating Performance Feedback and Environmental Uncertainty on Advertising Expenditure[J];工业技术经济;2017-06
2 CHENG Li-wei;LI Qiao-chu;Faculty of Management and Economics,Dalian University of Technology;;The characteristics of firms' R&D investment structure and the pattern of economic growth——Based on the comparison of firm-level data in China and main countries[J];科学学研究;2017-05
3 WANG Jing;LUO Fu-kai;Ocean University of China;;Environment Uncertainty,the Choice of Technology Investment and Firm's Value[J];经济管理;2017-05
4 Sun Yanling;Chen Wei;Huazhong University of Science and Technology;;R&D Input Intensity Andthe Growth of Strategic Emerging Industries——Based on the Panel Threshold Model[J];工业技术经济;2017-05
5 Ma Hong;Wang Yuanyue;;Can De-leverage Improve the Investment Efficiency of the Enterprise? Empirical Research Based on Empirical Data of Chinese Listed Companies[J];证券市场导报;2017-05
6 ZHAO Yan;GONG Fang;School of Marxism,Northeast University of Finance & Economics;;The Impact of State-Owned Enterprises Act on Macro-Economic:A Literature Review[J];西安财经学院学报;2017-03
7 FU Xiaoyue;DU Xiaorong;School of Business,Hohai University;;Environmental Uncertainty,Tax Incentives and Corporate R&D Investment[J];武汉理工大学学报(信息与管理工程版);2017-02
【Secondary Citations】
Chinese Journal Full-text Database 10 Hits
1 Qiao Jun;;R&D and Ad Impact on the Efficiency of Enterprise Technology Research: Based on an Empirical Analysis of the Food Industry Listed Companies in China[J];南京社会科学;2015-04
2 Zheng Qiangguo Ding Wenhan(North China University of Technology,Beijing 100144,China);Empirical Study on Relationship between R&D Team Heterogeneity and Team Performance[J];工业技术经济;2013-04
3 Sun Weifeng1,Huang Zuhui2(1.College of Economics,Zhejiang University,Hangzhou 310027,China; 2.School of Management,Zhejiang University,Hangzhou 310029,China);Advertising expenditure,R&D expenditure,and firm performance[J];科研管理;2013-02
4 You Jiaxing a,b and Wu Jing a ( a: Xiamen University; b: Peking University);Spiral of Silence: Media Sentiment and the Asset Mispricing[J];经济研究;2012-07
5 Cu Weihua,Li Peigong School of Management,Xiamen University;Empirical Study on Media as Watchdog in Corporate Governance[J];南开管理评论;2012-01
6 Xu Liping,Xin Yu Center for Accounting,Finance and Institutions/Business School,Sun Yat-sen University;Media Governance and Minority Shareholder Protection[J];南开管理评论;2011-06
7 Jiang Wei Accounting Department,Jinan University,Guangzhou;Marketization Level,Industry Competition and the Growth of Managerial Compensation[J];南开管理评论;2011-05
8 WANG Yanni,ZHANG Shuju(School of Economics and Management,Xidian University,Xi'an 710071,China);An Empirical Study on the Value Relevance of R&D Expenditures[J];科学学与科学技术管理;2011-09
9 Zheng Bingyun1,2,Li Sui1,2(1.Anhui University of Finance and Economics,Bengbu 233041,China; 2.College of Economics and Management,Nanjing University of Aeronautics and Astronautics,Nanjing 210016,China);The relationship of competitive strategy,innovation selection,and firm performance[J];科研管理;2011-04
10 ZHU Jigao LU Zhengfei;Property Rights,Seasonal Equity Offering and the Efficiency of Resource Allocation[J];金融研究;2011-01
©2006 Tsinghua Tongfang Knowledge Network Technology Co., Ltd.(Beijing)(TTKN) All rights reserved