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《Tourism Forum》 2017-06
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A Conjoint Value Analysis of Tourism Preference for Hainan Tangka Culture

GUAN Yumei;XIA Dongyan;School of Management,Sanya University;School of Finance and Economics,Sanya University;  
Using a conjoint value analysis,the present study investigates visiting tourists in Sanya for their preference for Hainan Tangka cultural tourism as well as the differences they show in it.The study finds that:(1)The differences between Tangka water culture and local culture,which inland tourists familiar with,are enormous.Thus the attraction is great;(2)Tourists' choice of Tangka cultural Tourism is greatly influenced by food,accommodation,shopping and entertainment;(3)The majority of visitors' Tangka cultural tourism needs still stay in the traditional Cursory stage and there is little need for tourism products which involve adventure;(4)There is no strong preference or exclusion for visitors to develop a variety of Tangka cultural products,and the market opportunities and risks associated with the product portfolio are not very obvious;(5)Segmenting market demand for Tangka cultural tourism preferences difference.It can be divided into Tangka seafood delicacy preference,Tangka cultural depth experience preference,Tangka features shopping preferences and so on.
【Fund】: 海南省哲学社会科学2016年规划课题“海南疍家文化旅游资源保护性开发研究”[HNSK(YB)16-21];; 海南省高等学校科学研究资助项目“国际旅游岛建设背景下海南疍民的生存状态调查研究”(Hnky2017ZD-18)
【CateGory Index】: F592.7;G127
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