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《Tourism Forum》 2017-06
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IPA Model Analysis and Countermeasures of Wuxi Tourism Image based on Web Text

ZHAO Liu;CHENG Qi;Wuxi Vocational Institute of Com merce;  
The network text has an important value for the tourists' image perception survey and the destination image design.This article uses the content analysis method and the ROST software statistics two aspects information of Wuxi official propaganda image and the tourist spot perception image,carries on the propaganda-the perception image the common word analysis,the difference analysis,the emotion analysis and so on.Using IPA model to further study the relevant data,based on the analysis and evaluation of the advantage region and the improved region,this paper expounds the similarities and differences between Wuxi's propaganda image and perceived image.This paper builds the tourism image of IPA analysis model based on network text theoretically,and also makes empirical analysis in Wuxi as an example,putting forward the practical countermeasures from three aspects of image positioning,resource development,and all region tourism.
【Fund】: 2015年度江苏高校哲学社会科学研究基金项目(2015SJB345);江苏省高校“青蓝工程”
【CateGory Index】: F592.7
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