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《Tourism Forum》 2017-06
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Study on Protection and Development of Ancient Village based on the Emerging Markets of 90s

WANG Ying;QUAN Junyan;School of Tourism and Urban Planning,Zhejiang Gongshang University;  
With the promotion of modern urbanization and the rapid development of tourism,ancient villages get recovery and development,yet facing a new challenge.This paper takes LAC theory as the research thinking framework and determines the elements of the development of ancient villages and the relevant main indicators.Based on the research of emerging markets of 90 s,this paper explores the importance of 9 major indicators of 3 elements i.e.the space form of ancient villages,ancient architecture and traditional culture,as well as the bottom line and the main ways of protection and development of ancient villages.Research findings are:(1)traditional folk culture is still the soul of ancient villages in emerging markets;(2)the development and utilization of ancient villages must hold the bottom line;(3)maintain a high degree of vigilance on the commercial development and utilization;(4)the development and utilization patterns of ancient villages must diversify according to the diversified demands.
【CateGory Index】: F592.7;K878
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