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《China Education Innovation Herald》 2007-11
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The use of language is greatly influenced by culture.The cultural differences between source language and target language lead to pragmatic failures in intercultural communication and break down communication.This paper categorizes and analyses pragmatic failure as well as put forward the proposal that we should shift teaching focus and attach importance to culture instruction and cultivate students' communicative competence in order to enhance their pragmatic competence and avoid pragmatic failure in intercultural communication.
【CateGory Index】: H319
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