Business Practice of the GVE at the Micro Level
LIN Zuo-ming (Aviation Industry Corporation of China, Beijing 100022, China)
The generalized virtual economy has been sprouted in the business operation of micro-economic practice. A number of enterprises make efforts to open up business areas which meet people’s psychological needs on the basis of financial integration, so that resulted in "Blue Ocean" in the vast market today. The segmentation of non-physical value has caused innovation of business model, making a large number of virtual value into the field of exchange, which could become new favorite in the world of commodities. Rent-seeking of theme culture and brand culture has been given a more profound socio-economic significance and brands are increasingly reflecting the enterprise’s core competitiveness. Human capital is indispensable when the creation of a virtual value becomes an important business option. However, successful translation from human resourcesinto human capital will be determined by the nature and system design of value created by enterprises.
【CateGory Index】： F272