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An Explore on the Similarities and Differences of Factors Influencing Cultural Consumption between China’s East and West Areas

WANG Ya-nan 1 FANG Yu 2 (1.Cultural Studies Center, YunnanAcademy of Social Sciences, Kunming 650034, China 2.Graduate School, The Chinese Academy of Social Sciences, Beijing 100102, China)  
Based on the analysis of China Statistical Yearbook, many factors affect China’s urban and rural residents in cultural consumption since 2001, such as the "international experience"—3000 U.S.dollars per capita GDP, the "commonsense inference"—great increase of people’s income, and the "experience judgement"—big change in the pattern of consumption, all the above-mentioned is more or less invalid, andthe most significant factor should be the level of public savings. "The negative correlation effect of saving increase" conversely reflect the growth trend of cultural consumption by urban and rural residents.
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