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《Research on the Generalized Virtual Economy》 2011-01
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Comparative Study on Generalized Virtual Brand Value From Economic Perspective

YIN Yuan-yuan(Hu Nan Business School,Chang Sha Hunan,410205,China)  
Western brand theoretical perspectives from micro-enterprises and gradually formed a core generalized vrtual brand value of the theoretical system of modern brands.Therefore,from an economic analysis of generalized vrtual brand value perspective particularly important.From the information economics perspective,generalized vrtual brand value signals are sunk costs;from a political economics perspective,generalized vrtual brand value is the value of merchandise transfer;from the consumer point of view of economics,generalized vrtual brand value is the result of consumer utility maximization;from input output economics perspective,generalized vrtual brand value is the output of enterprises invested the proceeds.
【Fund】: 广义虚拟经济研究专项资助项目[项目编号:GX2010-1010(Y)];; 湖南省社科基金项目(2010YBB157);; 湖南省软科学重点项目(2009ZK2014)阶段性成果
【CateGory Index】: F273.2
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