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《Research on the Generalized Virtual Economy》 2011-02
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An Analysis on The Wall Street Journal's Dualistic Values Rong-Jie State

TANG Qi-fang(Shanghai University of Finance and Economics,Shanghai 200433,China)  
Newspaper industry is brought forth by traditional economy.Now the changes of economic circumstances have had an important impact on it.The article puts forward that the Wall Street Journal is in existence dualistic values Rong-Jie State resulted from combination of substance value and virtual value,and points out its achievement by Integrated Marketing Communication and its significance to newspaper operation of our country.
【Fund】: 广义虚拟经济研究专项资助项目[GX2010-1009(Y)]
【CateGory Index】: G219.712
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