Fictitious Economic Bubble Risk, Managers' Risk Preference and Investment Efficiency
WANG Yuan-yue;ZHOU Jing-lin;CHENG Zhe;School of Economics, Ocean University of China;
In the generalized virtual economy, which is mainly to meet the consumer's psychological needs, the marketing mode of the enterprise has changed dramatically, and cause-related marketing, as a new marketing method, came into being in order to meet the consumer's appeal to the enterprise to fulfill the social responsibility. Based on the long panel data of automobile listed companies from 2001 to 2016, this paper empirically studies the influence of cause-related marketing on the profitability of automobile enterprises. The results show that the profitability of automobile enterprises is related to cause-related marketing, the scale of cause-related marketing has a significantly positive effect on the profitability.