From Creativity Concept,Advertising Creativity to Creative Industry——the Proposition of "Chinese creativity"
SHI Feng-ling;School of Advertising, Communication University of China;
For creativity concept, first trace back to the "Cihai", and then review its integration into the important carrier advertising; and then analyse creative industries with advertising creativity as the starting point, creative industrialization, industrial creativity, pan-creative industries are gradual generalized stages. After the pan-creative industry, it is the creative economy and even the creative society. In a creative society, creativity, creation and innovation are everywhere. In the process of clarifying the relationship between the three, we put forward the proposition of "Chinese creativity". "Chinese creativity" is a proposition ranging from industry to economy, from way of thinking to culture and atmosphere, with breadth, depth and height. The study of this proposition is only just beginning.