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An Empirical Analysis of the Influence of Consumer Willingness and Ability on Consumer Expenditure

ZHU Bao-qing;DU Shu-guang;WANG Chuan-hui;Qufu Normal University School of Economics;  
Consumer spending is not only affected by the macroeconomic situation, but also closely related to consumers' willingness to consume(confidence, expectations, etc.) and the ability to consume. In this paper, the consumer confidence index CCI and the consumer expectation index CEI are used as indicators to measure consumer confidence. The per capita disposable income DPI of urban residents is used as an indicator to measure consumption capacity, while the consumer expenditure is based on the per capita consumption expenditure NPE of urban residents. The VAR model was established by adopting cointegration analysis and impulse response methods, and empirically analyzed the influence of consumer confidence and consumption ability on consumer expenditure. The results show that CEI has a significant impact on NPE, and when analyzing the relationship between all variables, it is found that the contribution rate of DPI to NPE is the largest.
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