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Research on Benefit Allocation Mechanism of Creative Industry Based on the Improvement of Shapley Value

Shi Qianqian;Liu Yong;Du Jun-liang;School of Business, Jiangnan University;  
Aiming at the problems that the creative industries have grown into long-term "difficult internal industry competition and difficulty in coordinating interests among industrial entities", and combining the characteristics of creative industry interest alliances, an index system of profit distribution for creative industry alliances has been constructed, taking into account that interest distribution is also affected with multi-indicators and multi-stage impacts, expert scoring is used to determine index weights and time weights that affect the distribution of interest in creative industries, so as to obtain a comprehensive benefit allocation strategy, and to revise the Shapley value distribution method of benefits, and thus to propose an improved Shapley value method. The strategy for the benefit allocation of the creative industry alliance and the validity and rationality of the model are verified by examples.
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