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《JOURNAL OF HUBEI COMMERIAL COLLEGE》 2000-01
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About Enterprises’ Success or Failure in Marketing Management According to the Unity of Their Innovation and Control

PENG Xing lu DING Gui lan (Business School,Zhongnan University of Finance and Economics,Wuhan 430064,China)  
From the viewpoint of ability of control and ability of innovation unanimity principle,the author analyses the leading causes of failure in a part of enterprises marketing management of China,especially in those enterprises which developed from very prosper to decline.The author believes that the leading cause of these enterprises failure lies in their loss of balance or unanimity in the ability of control and ability of innovation.The author holds that these enterprises should keep on innovating in idea,company culture,strategy management and institution,so that they can challenge the competition in the new century.This conclusion is different from that of the former researchers.
【CateGory Index】: F274
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【References】
Chinese Journal Full-text Database 2 Hits
1 WENG Ju mei (Editorial Dept.of Journal of Hubei Commercial College,Wuhan 430079,China);Intellectual Property:Moving Force to the Innovation of Enterprises[J];Journal of Hubei Commerial College;2000-04
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【Co-references】
Chinese Journal Full-text Database 10 Hits
1 JIANG Minghua1, CAO Hongxing2(1.Guanghua School of Management, Peking University, Beijing 100871, China; 2. School of International Business, Beijing Foreign Studies University, Beijing 100089, China);A Comparative Study of Brand Image Models[J];Journal of Peking University(Humanities and Social Sciences);2003-02
2 LUO Liang-zhong (School of Economics and Management, Foshan University, Foshan 528000);Probing into Contracting Asset Restructuring Based on Enterprise Refocusing Strategy[J];Finance and Trade Research;2004-05
3 WU Shi-qi(School of Management,Zhongnan University of Economics and Law, Wuhan 430060,China);Marketing Globalization and Cooperative Marketing[J];Journal of Hunan Institute of Engineering;2005-01
4 LIU Feng-jun LEI Bing-yin WANG Yan-xia (Renmin University of China, Beijing 100872,China);Consumption Demand & Marketing Strategy in the Times of Experience Economy[J];China Industrial Economy;2002-08
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10 Jiao Xuan, Lv Jianhong, Chen Yiwen (Institute of Psychology, the Chinese Academy of Sciences, Beijing 100101, China);THE FACTOR STRUCTURE OF BRAND IMAGE SYSTEM[J];Acta Psychologica Sinica;2004-03
【Secondary References】
Chinese Journal Full-text Database 2 Hits
1 LU Wei(School of Business Administration,Zhongnan University of Economics & Law,Wuhan 430064,Hubei,China);On Evaluation Methods of Traditional Medical Service Quality in China by Management[J];Wuhan University Journal(Philosophy & Social Sciences);2007-03
2 YAN Xiong1,LIU Wen-yue2(1.Institute of Culture Industry,Yunnan Univeristy,Kunming,650091,Yunnan,China; 2.The Younth League Chuxiong Prefecture Committee,Chuxiong,675000,Yunnan,China);The Development of Culture Industry from the Perspective of Symbol Economy——With Zuo-Que-Yan Industry of Chuxiong Prefecture in Yunnan Province as a Case Study[J];Academic Exploration;2012-05
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