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On Developing Retailers’ Private Brand

LIU Jian di (The Economic Management Department,Jianghan University,Wuhan 430010,China)  
The development of retailers’ private brand is one of the efficient ways they become dominent in market and meet consumers’ various needs.It is also an important method retailers carry out their brand strategy.The writer analyzes retailers’ advantages and disadvantages in developing their own brand.
【CateGory Index】: F721
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Chinese Journal Full-text Database 6 Hits
1 SHANG Hui-li(School of Business Management,Harbin University of Commerce,Harbin,Helongjiang 150028,China);Of Private Brands of Retailing Enterprises[J];Commercial Research;2005-24
2 YU Wen-song,ZHANG De-peng(1.School of Economics and Management, Guangdong University of Technology, Guangzhou, Guangdong, 510090);On Market Positioning of Private Brands of Retail Enterprises[J];Journal of Guangdong University of Technology(Social Sciences Edition);2005-03
3 XU Yun ao~1,ZENG Yong fuang~2 (1. Department of Economy and Management, Hunan Institute of Engineering,Xiangtan411101,China) (2. School of ,Hunan University of Science & Technology,Xiangtan411100,China);Analysis on the Development of Private Brand of Chinese Retails[J];Journal of Hunan Industry Polytechnic;2004-01
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6 ZHANG Zhi(Department of Economics and Trade,Tianjin University of Finance and Economics,Tianjin 300204,China);Research of Chinese Large-scale Retailer's Private Brand Strategy[J];Journal of Tianjin University of Commerce;2002-05
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