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《JOURNAL OF HUBEI COMMERIAL COLLEGE》 2000-01
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On Developing Retailers’ Private Brand

LIU Jian di (The Economic Management Department,Jianghan University,Wuhan 430010,China)  
The development of retailers’ private brand is one of the efficient ways they become dominent in market and meet consumers’ various needs.It is also an important method retailers carry out their brand strategy.The writer analyzes retailers’ advantages and disadvantages in developing their own brand.
【CateGory Index】: F721
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【Co-citations】
Chinese Journal Full-text Database 2 Hits
1 CHEN Shu-xiang (Economics and Trade College of Chongqing Technology and Commerce Unversity,Chongqing 400067,China);Development Comparison Between the US and Japanese Businesses[J];Commercial Research;2003-21
2 GUO Hong - mei (Marketing Section, Hubei Cuanghua Jiangzhuan Stock Company, Qianjiang, Hubei 433124);Construction of Marketing Information System Mode in Industrial Enterprises[J];Journal of Jingzhou Teachers College;2003-04
【Co-references】
Chinese Journal Full-text Database 6 Hits
1 SHANG Hui-li(School of Business Management,Harbin University of Commerce,Harbin,Helongjiang 150028,China);Of Private Brands of Retailing Enterprises[J];Commercial Research;2005-24
2 YU Wen-song,ZHANG De-peng(1.School of Economics and Management, Guangdong University of Technology, Guangzhou, Guangdong, 510090);On Market Positioning of Private Brands of Retail Enterprises[J];Journal of Guangdong University of Technology(Social Sciences Edition);2005-03
3 XU Yun ao~1,ZENG Yong fuang~2 (1. Department of Economy and Management, Hunan Institute of Engineering,Xiangtan411101,China) (2. School of ,Hunan University of Science & Technology,Xiangtan411100,China);Analysis on the Development of Private Brand of Chinese Retails[J];Journal of Hunan Industry Polytechnic;2004-01
4 SHANG Hui-li(Harbin University of Commerce,Harbin 150028,China);Development of Brand Strategies in Foreign Country and Revelation[J];Learned Journal of Heilongjiang Financial College;2005-05
5 PEI Chong, ZHANG Bin, LI Ling -feng (Business Management Department, South -west Petroleum Institution, Chengdu 610500, China);The Research of the Retailers' Private Brands Impact on the Manufacture Brand[J];Economy and Management;2005-06
6 ZHANG Zhi(Department of Economics and Trade,Tianjin University of Finance and Economics,Tianjin 300204,China);Research of Chinese Large-scale Retailer's Private Brand Strategy[J];Journal of Tianjin University of Commerce;2002-05
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