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《JOURNAL OF HUBEI COMMERIAL COLLEGE》 2000-01
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A Brief Comment on the Ad’s Accessory Communication

XIONG Jiang hua (TV Education Studio,HBCC.,Wuhan 430079,China)  
Owing to such factors as the ad owner,the viewers,the ad contents,while an item of advertisement is communicated,lots of extra information is spread out accidently or intentionally.This information brings about accessory effect on the sale of goods and the social culture.The writer names all the factors ad accessory communication and does brief research on it.
【CateGory Index】: G206.3
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