Full-Text Search:
Home|Journal Papers|About CNKI|User Service|FAQ|Contact Us|中文
《Industrial Technology and Vocational Education》 2015-01
Add to Favorite Get Latest Update

A Comparative Study of Domestic and Overseas Hotel Customer Value Management

WANG Ying;Tangshan Polytechnic College;  
Enhancing hotel customer value is a fundamental way to enhance customer relations and promote customer loyalty. It can greatly improve the profitability of the enterprise and ensure stable, healthy and rapid development of the hotel business. The article first analyzes the definition of hotel customer value, and the composition of hotel customer value, and then according to the seven elements of composition of hotel customer value, the article analyzes development status of the domestic and international hotel customers' value and the reasons for the difference. The marketing problem is the most important reason to obstruct the development of hotel customer value. So the article uses marketing strategy in respect of products, people-oriented, marketing channels aspects to resolve the existing problems, raises hotel customer value and thus to win customer loyalty.
【CateGory Index】: F719;F274
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
【Citations】
Chinese Journal Full-text Database 1 Hits
1 ZHANG Ming-li, FAN Hua, Yu Qiu-hong School of Management, Harbin Institute of Technology, Harbin 150001, China;The Connotation, Characteristis and Typology of Customer Value[J];Policy-making Reference;2005-02
【Co-citations】
Chinese Journal Full-text Database 10 Hits
1 Zhang Huaitao(Library of Zhongyuan University of Technology,Zhengzhou,Henan,450007);The Characteristics of the Customers and Their Relationship with Advisory Bodies[J];Library and Information;2007-01
2 SUN Hong-zhu(College of Computer Science and Technology, Beijing Technology and Business University, Beijing 100037, China);HOW TO IMPLEMENT CUSTOMER RELATIONSHIP MANAGEMENT FOR ENTERPRISE[J];Journal of Beijing Technology and Business University (Natural Science Edition);2004-03
3 LIAO Cheng-lin, SUN Hong-jie (College of Business Administration, Chongqing University, Chongqing 400044, China);Markov Forecast on the Share and Benefit of Enterprises' Floating Customers[J];Commercial Research;2003-05
4 TANG Shao-liang(School of Economics and Management,Nanjing University of Aeronautics and Astronautics,Nanjing,Jiangsu 210029,China);The Integral Study on CRM and Knowledge-based Management[J];Commercial Research;2006-03
5 XU Xiao-man(Benxi Branch,China Network Communication,Benxi,Liaoning,117000,China);A Reflect on the Theory of Market Business on Relationship[J];Journal of Liaoning Institute of Science and Technology;2007-02
6 CUI Dong-xia,CAI Huai(School of Computer & Comm. Eng., SWJTU, Chengdu 610031, China);Design and implementation of a simple CRM system[J];Journal of Chengdu University of Information Technology;2004-04
7 Wang Xiuhua (College of Finance , Hunan University , Changsha 410079);CRM:the Effective Means of Improving the Competitiveness of the Commercial Bank[J];The Theory and Practice of Finance and Economics;2003-01
8 Zhu Wenyuan( College of Business Administration, Hunan University, Changsha, Hunan, 410082 );Implementing Strategy of Customer Relationship Management System for Medium and Small-sized Enterprises in the Environment of Network Economy[J];The Theory and Practice of Finance and Economics;2004-01
9 HAN Kang1 YAN Qing-hua2 (1.Chongqing Science and Technology College,Chongqing 400042;2.Chongqing Technology and Business University,Chongqing 400067);Analysis on the Key Factors of the CRM Enforcement in China[J];Journal of Chongqing Electric Power College;2004-04
10 HAN Kang~1, YAN Qing-hua~2(1. Management Department, Chongqing Science and Technology College, Chongqing 400042; 2. Chongqing Technology and Business University, Chongqing 400067, China);Analysis of current situation, failure causes and bland recognition of CRM implementation of China's enterprises[J];Journal of Chongqing Technology and Business University;2005-02
China Proceedings of conference Full-text Database 1 Hits
1 ZHANG YANG~1 PANG DE MING~2 CHINA Institute of Defense Science and Technology 065201;Building and application of customer resource management system[A];[C];2008
【Secondary Citations】
Chinese Journal Full-text Database 1 Hits
1 ZHANG Yong-an,ZHANG Meng(Economics & Management School,Beijing University of Technolgy,Beijing 100022,China);Analysis on the innovation model for the cooperation of industry,university and research institute[J];Science-Technology and Management;2007-02
©2006 Tsinghua Tongfang Knowledge Network Technology Co., Ltd.(Beijing)(TTKN) All rights reserved