Full-Text Search:
Home|Journal Papers|About CNKI|User Service|FAQ|Contact Us|中文
《Industrial Technology and Vocational Education》 2015-01
Add to Favorite Get Latest Update

A Comparative Study of Domestic and Overseas Hotel Customer Value Management

WANG Ying;Tangshan Polytechnic College;  
Enhancing hotel customer value is a fundamental way to enhance customer relations and promote customer loyalty. It can greatly improve the profitability of the enterprise and ensure stable, healthy and rapid development of the hotel business. The article first analyzes the definition of hotel customer value, and the composition of hotel customer value, and then according to the seven elements of composition of hotel customer value, the article analyzes development status of the domestic and international hotel customers' value and the reasons for the difference. The marketing problem is the most important reason to obstruct the development of hotel customer value. So the article uses marketing strategy in respect of products, people-oriented, marketing channels aspects to resolve the existing problems, raises hotel customer value and thus to win customer loyalty.
【CateGory Index】: F719;F274
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
【Citations】
Chinese Journal Full-text Database 1 Hits
1 ZHANG Ming-li, FAN Hua, Yu Qiu-hong School of Management, Harbin Institute of Technology, Harbin 150001, China;The Connotation, Characteristis and Typology of Customer Value[J];Policy-making Reference;2005-02
【Co-citations】
Chinese Journal Full-text Database 10 Hits
1 TIAN Jian 1, FAN Lin li 2 (1.Dept.of Management Eng., East China Shipbuilding Institute, Zhenjiang Jiangsu 212003, China; 2.Rear Service Group, East China Shipbuilding Institute, Zhenjiang Jiangsu 212003, China);Problems and Solutions of Implementing CRM in Medium and Small-sized Enterprises[J];Journal of East China Shipbuilding Institute;2003-01
2 JIANG Yue-jin,LIANG Liang (Business School, University of Science and Technology of China, Hefei 230026, China);The Study on Knowledge Customer Relationship Management[J];East China Economic Management;2004-06
3 CUI Hai-li(Department of Economic and Information Management ,Chuzhou University,Chuzhou 239000,China);Application Research of CRM in Medium and Small-sized Enterprises[J];East China Economic Management;2005-08
4 HAN Lu(Anhui Mobile Communication Co.,Ltd.,Bozhou Branch,Bozhou 236800,China);The Effective Implement of Mobile Communication Operator CRM System[J];East China Economic Management;2005-09
5 YAN Chang-shun,LI Yi-jun(School of Management,Harbin Institute of Technology,Harbin 150001,China);Analysis of dynamic consumer detailed segmentation model based on cloud model[J];Journal of Harbin Institute of Technology;2007-02
6 GUO Ning (China Labor College, 100080 Beijing);Learning Encouragement and Innovation Confronting Businesses under the Condition of New Economy[J];Journal of North China Institute of Technology(Social Science);2002-04
7 SUN Yu-juan LIU Bing (College of Economics and Management,Hebei Polytechnic University,Tangshan Hebei 063009,China);Applied Study on the CRM in Industrial Product Manufacturing Enterprises[J];Journal of Hebei Institute of Technology (Social Science Edition);2005-04
8 SONG-Ziyu;Relationship Marketing is the Core Thought and Guideline of Customer Relationship Management[J];Business Economy;2008-04
9 FENG Peng-yi(School of Business Planning,Chongqing University Technology & Business,Chongqing 400067,China);The Constructing on Strategic Marketing Mode based on Consumer Value[J];On Economic Problems;2008-07
10 LIU Zhong(City college,Dalian science and technology university,Dalian 116600,China);The management strategy of the commercial circulation enterprise customer relationship[J];Economic Research Guide;2012-17
China Proceedings of conference Full-text Database 1 Hits
1 ZHANG YANG~1 PANG DE MING~2 CHINA Institute of Defense Science and Technology 065201;Building and application of customer resource management system[A];[C];2008
【Secondary Citations】
Chinese Journal Full-text Database 1 Hits
1 ZHANG Yong-an,ZHANG Meng(Economics & Management School,Beijing University of Technolgy,Beijing 100022,China);Analysis on the innovation model for the cooperation of industry,university and research institute[J];Science-Technology and Management;2007-02
©2006 Tsinghua Tongfang Knowledge Network Technology Co., Ltd.(Beijing)(TTKN) All rights reserved