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《Hebei Academic Journal》 2012-01
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Analysis of Trade Deficit of China's Films and TV Plays in the Cross-cultural Communication

ZHAO Zhao-xia(Teaching Department of Foreign Language,Hebei University of Economics and Business,Shijiazhuang 050061,China)  
In the globalization of economy and culture,cultural exchanges have become the key objects.Now the Chinese culture is still in a weak position and trade deficit of cultural trade is larger,especially in films and TV plays,which affects China's image and international position.In this situation,how to change,namely,from unilateral export to mutual communication,has become a problem to be solved urgently.
【CateGory Index】: J905
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