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《Hebei Academic Journal》 2017-03
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Restructuring Film and TV Drama Evaluation against the Backdrop of Big Data——A Brief Discussion on Evaluation System of Artificial Intelligence Market Research

SHI Jing;HE Zhen-hu;School of Cinema and Television,Communication University of China;Hebei Radio and Television Association;  
The importance of market research in film and TV drama is the same as the tactics investigation in military operation. This survey can help to break the bottleneck of the film and TV drama development through the interactive integration of culture,arts and technology. It not only enhances the objectivity and the accuracy of the statistical result but also offers constructive guidance. Therefore a complete,scientific and comprehensive evaluation system is formed,including producing,broadcasting,supervision and prediction. It is not only the starting and basic point of the film and TV drama supply side-structure reform,more importantly,it is the propellant to enhance the international trade of film and TV drama,step up the upgrade of industrial structure and facilitate China to step into a film and TV drama creative power from a productive one.
【CateGory Index】: J905
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