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《Journal of Harbin University》 2012-01
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Phonological Deviation and Semantic Deviation in Real Estate Advertising

LUO Fang,XIAO Jia-nan(Hunan University of Technology,Zhuzhou 412007,China)  
The estate advertising has gained more and more concern since the estate industry becomes hot in almost all cities in China.Deviation is the language phenomenon against normal way of use or conventional language practice.Its purpose is to create foregrounding and achieve special effects.This paper discusses the phenomenon of deviation in the restate advertising from phonological deviation and semantic deviation.
【CateGory Index】: H11;H136
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Chinese Journal Full-text Database 2 Hits
1 ZHAO Rong-hui(PLA Institute of Foreign Languages, Luoyang Henan 471003);Chinese Sociolinguistics over the Last Decade[J];Journal of Xinjiang University(Philosophy and Social Science Edition);2005-03
2 ;Language Variation:Nature,Factors and Results[J];Language Teaching and Linguistic Studies;2006-05
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