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《Journal of Hubei Radio & Television University》 2014-01
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ON the Functional Translation Theory in Advertising Text Translation

ZHAO Xiao-qi;  
The functional translation theory for AD text translation has great reference significance. This paper based on the functional translation theory, through the analysis of the text functional translation and the translation principles, to explore the problems and the translation method for reference, that to increase the advertising translation expression effect and readability, as far as possible to convey the original advertising purpose.
【CateGory Index】: H059
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