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《Higher Education in Chemical Engineering》 2018-04
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The Tactics and Picture of the University Campus Media Convergence in the Mobile Internet Era

Fang Shufen;Wang Jing;  
In the mobile internet era,the university must speed up the pace of its media convergence.In order to rebuild its influence on the users,the university campus media should accelerate the comprehensive convergence from the management,platform to the content.Meanwhile,it also should insist its effective strategy,the spread based on the user's social relationship and the spread easily inspiring the users' emotions,including the young style,the multimedia forms,the rich information services,the easy penetration into the people's circle and so on.Because of the coming of the "second half" for the new media,it is quite possible that the immersive transmission would be the future of the media convergence and innovation of the university.
【CateGory Index】: G206;G647
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