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《JOURNAL OF SHENYANG INSTITUTE OF AERONAUTCAL ENGINEERING》 1999-01
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To Discuss the CI's Present Situation and Countermeasure in Our Country Business

Li Fanghua; Yang Xuli  
By means of the analysis of "cold" and "hot" off balance phenomena during the CI plan implement in our country, the thesis expounds the cause of the phenomena and puts forward according solution tactics. Intending to pursuing the problem, the thesis warns theory line, design line, enterprise line ngainst rnaking CI only exist in the form,and acting accordingly the medel of foreign entemrises. meanwhile. It puts the three pats of CI, -rational recognition, vision reconition, behavior recognition into together,therefore, creating unique-styled, bright-personal and Chinese characteristic enterprise image.
【CateGory Index】: F270
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