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《农业科学与技术(英文版)》 2017-05
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Analysis of the Development of Real Estate Industry from the Perspective of Supply Side Structural Reform

Cong GAO;Jieqian ZHANG;Department of Economic and Management,Tianjin Agricultural University;  
The role of the real estate industry plays a very important in China's economic reform, and in recent years, with the progressive development of market economy, the real estate enterprises in China have become weak. However, the "hot real estate" seems to be in constantly upgrading. Industry development is necessary for the operation of each enterprise. Development is an important part of the strategy of an enterprise, and according to the current situation of development of real estate economy, it is very important for the development of the whole economy to predict the future development trend. The proposal of supply side structural reform measures could resolve the problems of remaining capacity and high inventory,which makes China's real estate industry present a new atmosphere. In this paper,a typical case, the listed real estate company ZHONG HUA Real Estate Enterprise Company Limited was selected to analyze its conditions, finding that inventory excess production capacity and low land use efficiency were common problems in the development process of real estate industry at present. In order to solve these problems, some concrete suggestions and countermeasures were proposed from the government control management, real estate management and property buyers demand management.
【CateGory Index】: F299.23
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