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《Journal of Hainan Normal University(Natural Science)》 2017-04
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The Evaluation of Tourist Satisfaction with City Park Based on the Fuzzy Comprehensive Evaluation

WANG Wenhua;XIE Hongbin;School of Geographical Science,Fujian Normal University;  
Construction of satisfactory city park with the public is of great significance to improve the quality of citizen's life and the living environment of the city. This study establishes evaluation index system of tourist satisfaction based on the theory of Maslow's hierarchy of needs to evaluate tourist satisfaction with city park in Fuzhou by fuzzy comprehensive evaluation method,and discusses strategy of improving tourist satisfaction of city parks by correlation analysis of 20 evaluation factors and tourists overall satisfaction and IPA( importance-satisfaction). The results show that the grade of overall satisfaction is 3. 607,achieving the satisfactory level according to maximum membership degree principle. Correlation analysis finds that the correlation between 10 significant factors,including air quality,parking lot,rest place and facilities in park,etc.,and overall satisfaction is strong. included. IPA analysis finds 13 advantages such as air quality,management and security of the park,safety facilities,etc. in the advantageous and maintaining areas,and 7 disadvantages such as parking lot,catering and convenience facilities,entertainment fitness facilities,etc. in the opportunity and improving areas. The development strategy is proposed,which includes improving traffic conditions,moderately increasing catering and entertainment facilities for different peoples in the park,and strictly controlling the number of tourists in the park,so as to promote tourist satisfaction and healthy development of city parks.
【Fund】: 福建省科技厅公益类项目(2017R1034-3);; 福建省社会规划项目(2014B160)
【CateGory Index】: F592.7
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