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《Journal of Huaqiao University(Philosophy & Social Sciences)》 2019-04
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Freedom and Crisis: Strategies and Reflections on Manufacturing Enterprises' Social Responsibility

Lü Qiu-ying;CAO Jin-qing;  
Taking 69 small and medium-sized manufacturing enterprises in Shanghai J District as an example,this paper describes the interaction between enterprises and "stakeholders"by establishing an analysis framework of corporate social responsibility action strategies,and reveals the complex causal relationship among the three action strategies of selective accountability,passive action and buck-passing resistance. The research finds that enterprises have certain freedom and power in performing their duties,which implies the hidden dangers and crises brought by the negative action strategies of enterprises. The research concludes that the CSR action of manufacturing enterprises is in a dilemma,and can not improve stakeholder satisfaction and achieve its balance,which means that there is still a long way to go before the transformation and promotion of enterprises. The article points out that by continuing to strengthen the restraint role of the institutional environment and provide sufficient benefit for enterprises,the positive operation of social responsibility of manufacturing enterprises can be realized.
【Fund】: 安徽省高校人文社会科学研究重点项目(SK2017A0295):互联网资源共享视域下传统企业组织行为机理研究;; 安徽省优秀中青年骨干人才国外访学研修重点项目(gxfx ZD2016167)
【CateGory Index】: F425;F270
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